The Ostrich Paradox: Overcoming Human Deficiencies in Emergency Preparedness

Howard Kunreuther Headshot and Event DescriptionFriday, October 16, 2020 at 12pm CT

The Tommy G. Thompson Center was pleased to welcome Dr. Howard Kunreuther for a virtual webinar on emergency preparedness. Dr. Kunreuther is the James G. Dinan Professor Emeritus, Operations, Information and Decisions (OID) Department at the Wharton School, and co-director of the Wharton Risk Management and Decision Processes Center. He has a long-standing interest in ways that society can better manage low-probability, high-consequence events related to technological and natural hazards. He co-authored The Ostrich Paradox: Why We Underprepare for Disasters, which discusses six common decision-making biases in cognitive psychology and behavioral economics in relation to preparing for disasters: myopia, amnesia, optimism, inertia, simplification, and herding.

Justin Sydnor, who is the Leslie P. Schultz Professor in Risk Management & Insurance at the Wisconsin School of Business, served as moderator. Cosponsors of this webinar were the Austin E. Cofrin School of Business at UW-Green Bay, Lubar School of Business at UW-Milwaukee, and the Wisconsin School of Business Department of Risk & Insurance at UW-Madison.